You want to leave people knowing what your game is, where it’s set and why they should play it.ĭon’t give away too much though, you want to make people curious about what they’ve seen as this we likely encourage them to find out more. ![]() You can add things like the launch date and release platforms in a short screen at the end your primary objective should be to tell a story in as short a time as possible. You want to waste no time grabbing people’s attention and sucking them into the story, world and themes you have created. First and foremost your trailer should focus on being entertaining. Information is good, but there are far better ways to relate info to your audience than in your trailer. Remember, this isn’t a public service announcement, you want people to be as excited about your game as you are. Less is most certainly more when it comes trailers.Īs Kert Gartner, the mind behind trailers for such titles as Hotline Mami 2, Spelunky and Celeste told us: “A good trailer should immediately capture your viewer’s attention, be entertaining and engaging, and leave the viewer with an understanding and desire to know more about your game. Even the big triple-A games would struggle to engage people for that long on already established franchises. Nobody is going to sit through a five-minute trailer about a game they’ve never heard of from a small studio. That also means keeping it short – goldfish remember. Get straight into what makes your game different, interesting and desirable to play. Forget about studio info, you can put that at the end and there’s no need for your game’s logo to eat up the first few seconds of screen time. With that in mind, don’t waste your time communicating to people what your game is: get right to the action as fast as you can. Whilst this research might not be entirely accurate for every audience we know that grabbing people’s attention in today’s digital landscape and keeping it is not easy. To set that into to context a goldfish has an attention span of nine seconds. In 2016 Microsoft did a study that concluded the average American has an attention span of eight seconds, framing social media and mobile phones as the culprits. That’s no easy task in today’s fast-moving world of digital content, but we’ve compiled a few key pointers to set you on the right track to create a trailer that will captivate your audience and give your game every chance of success. ![]() You’ll want to capture the imagination of your audience, retain their attention and sell them on the appeal of your game all in a matter of seconds. Gone are the days where customers could look at the back of the box to get a visual sense of a game – the rise in digital storefronts means trailers are often people’s first exposure to your game and first impressions count. Often referred to in indie game PR as one of the most important marketing tools, an amazing trailer can give your game the edge it needs to stand out amongst the crowd. One of the most important things you can do in your indie game marketing efforts to promote your game is a make or commission a professional quality trailer.
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